This has led to the creation of a new online catering platform, which will support large orders of Subway for parties and corporate events. While this market is usually talked about in terms of individual orders, Subway has made a move to strengthen its position in a different niche, through a deal with ezCater. It also depends upon the industry’s success in moving into online ordering, which rose from 10% to an estimated 14% of the restaurant market in 2020.
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💰How Much Franchise Can You Afford? Use Our Free Financial Calculator 💸Flip a Franchise, Grow Your Wealth (Free Live Webinar, Fri. Part of the appeal of Subway is selecting salad options in the store, and it will be harder for a company that has marketed itself on freshness to maintain that image when the customer doesn’t see the sandwich being made. Whether this leads to long-term growth will depend upon how far sandwich shops can market themselves as a prime prospect when customers are going to the effort of ordering for delivery. COVID-19 accelerated that trend, letting sandwich outlets survive local waves of the pandemic. It has recovered around half of its lost value in 2021, and is expected to reach $22.6 billion across the year, but this is still a serious setback from its previous position.īefore the pandemic, some sandwich shops were already moving slowly toward more takeout and delivery, as they sought to increase their presence in this market. The franchised sandwich industry lost nearly a fifth of its revenues in 2020, falling to just over $20 billion. However, even at the peak of the crisis, only 15% of US Subway franchises were shut down, mostly ones in malls and college campuses, where the whole shopping area might be shut down.Īs takeouts, they were in a stronger position to cope with the crisis than more traditional restaurants, and largely managed to stay afloat, but didn’t do as well as more delivery-oriented outlets. Subway has 10,000 franchisees, owning an average of around two restaurants each, and its competitors are often relatively small-scale organizations, having struggled to achieve Subway’s prominence.īecause they are usually sit-in and carry-out restaurants rather than drive-thrus or delivery businesses, sandwich shops were hit harder than some other takeout options by the initial wave of COVID-19. While many outlets for the big burger chains are run by investment firms, the sandwich franchising landscape has traditionally been dominated by individuals and families, thanks in large part to Subway’s lower initial fee. This kept the sandwich franchise industry growing at a healthy clip while other fast-food segments stagnated or even declined. The industry did a better job than many competitors at keeping up with consumer preferences for healthier options. So, from our family to yours: thank you so much for stopping by and we hope that you enjoy your time at Jersey Giant.In the US, the sandwich franchise industry saw 2.6% annualized growth in its market size in 2015-2020, reaching a value of $25 billion. Throughout all of this, though, we have maintained our focus on quality, flavor, freshness and service. Now, in our fourth decade of business, we have opened a number of shops throughout Michigan, including many in the Kalamazoo, Lansing, and Detroit areas. Aiming to offer locals the biggest, tastiest and most genuine New Jersey style subs on the market, we soon began expanding and opening new locations. In business since 1979, the Slocum family opened the first Jersey Giant Subs shop in East Lansing, Michigan. In addition to this promise, we are committed to thriving in the Michigan market by expanding our locations, understanding our customers and living up to their expectations. We believe that the reason for this is simple: we take immense pride in the subs that we make and hold ourselves accountable for living up to our promise to deliver the best, freshest and most delicious submarine sandwiches available.
In competition with some of the largest chain restaurants in the country, we continue to thrive. Jersey Giant Subs is a tribute to simpler times: a family-owned business serving high-quality, freshly-made sandwiches.
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